Do you find writing emails and newsletters hard? Not sure what you need to send to people, and when? Or where to even start when writing an email or newsletter?
Email marketing is THE most important marketing tool you have. It's also one of the cheapest. And yet too many small businesses are missing out on this powerful opportunity to nurture customers and make sales.
In this masterclass, award-winning copywriter Hannah Martin will reveal the secrets of professional email marketing, and show you how even solo freelancers and small businesses can confidently use it build relationships and earn more money.
In this high value class we'll teach you how to confidently master email marketing that nurtures customers and grows your sales. Here's what you'll learn:
Why email marketing is such a powerful tool - and why marketers say it delivers their highest ROI
The eight things you need for successful email marketing
Learn how to put together a welcome email sequence, and what needs to be in it
How to write a simple cold sales email sequence that's perfect for small businesses and freelancers
Why personalisation is so important, and how to get it right (with examples)
The easy tech tools we use to enable us to send automated, highly tailored emails that sell while we sleep
How to write subject lines that people will respond to
The 13 different types of emails you can send to customers
How to write newsletters that work
After watching this class you'll understand how email marketing works, and what you need to create powerful emails and simple email sequences.
This class is taught by Hannah Martin, the founder of Talented Ladies Club. Hannah has over 22 years of copywriting experience, and has worked at some of the world's top advertising agencies.
Hannah's former client list includes Google, HSBC, Waitrose, Ford, Bacardi, Nissan, UNICEF, The Army, BT, Sony, American Express, Cadbury's, The Guardian, The Sun, Royal Mail, Costa Coffee and many, many more.
Hannah's emails have helped brands increase response and sales, and has won her a clutch of copywriting awards.
In this class Hannah will share insights and practical tips based on her extensive experience as a top tier copywriter.